ONE COMMON GOAL.
THE LOVE FOR CINEMA.
"The first impression is what counts"
Movies are meant to be seen first and foremost on the big screen. There is nothing that can replace the spectacular experience of sharing the magic of great Cinema with hundreds of other people, sharing strong emotions as if we were one. There will never be any home theater system that can vaguely replicate the sound and visual quality of an IMAX cinema or any movie theater updated with the latest technologies.
When you cross the threshold of a cinema, you are going to give yourself two hours of pure and irreplaceable magic. The World Cinema Institute was conceived and created to safeguard all of this, through a series of high profile global events, exclusively in the best cinemas in the world.
Can you imagine if you saw movies like Jurassic Park, Indiana Jones, Star Wars or Avatar for the first time on a small home TV or, even worse, on a 10-inch tablet? It's like putting a Ferrari engine on a Ford Fiesta, right? A great film must first be seen on the big screen, then it can be appreciated in other forms.
The World Cinema Institute recognizes the importance and social relevance of the numerous streaming services, now irreplaceable, and was not founded to go against the aforementioned sector, but has the important mission of preserving and promoting great Cinema in its purest and better form.
WHY US, WHY NOW
The period in which we are living is bringing the entire movie theater industry to its knees. Many of these companies will be forced to close or file for bankruptcy, and those that survive will have a very difficult time for at least the next two years. The World Cinema Institute, through a series of targeted events starting from the autumn / winter of 2020, with a two-year plan, will ensure that this crisis is alleviated in the best possible way and in maximum safety.